They do everything

radio does...better

than radio does it.

Digital media, social media, 

satellite radio, streaming audio. 

Today, anyone can instantly 

source news, sports, weather, 

trending stories, social content

and music of any kind.

In many cases, broadcast

organizations have chosen to 

give up on robust content to concentrate on consolidated 

generic-flavored juke-box brands. 

That has certainly reduced 

operating costs. But, it has also served to reduce reach, revenue and relevance for the entire medium.

Radio abandoned its greatest asset...

the Power of Local.

Consolidation, remote voice-tracking, centralized news and information services...they all served to rob radio of its unique competitive media advantage. 

Radio has always "owned" Local. Without the Power of Local, stations cannot become part of the "Fabric" of the community. 

You just can't earn listener loyalty or the trust of local advertisers

if you're not sharing In-the-Moment "Local" content.

If only there was a cost-efficient, easy-to-use tool to help source fresh local content and share it from wherever you are operating.

Shrinking bottom lines lead to cuts, caps and bad radio.

Fewer people, depleted resources,

empty newsrooms, diminished

budgets...they lead to bad radio.

Without vibrant, "In-the-Now" content to share, and no "local" touch, flavor or feel, radio's ability to compete with other media sources will continue to falter... followed by even more revenue reduction.

In order to survive...and perhaps even thrive, radio needs smart, new, economical tools that can level the content-playing-field and give it back the local touch, flavor and feel...Radio's "Local" advantage.