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Brat Subscription & Profile                 Home Page

WELCOME

We're so glad you're putting the Brats to work for you!


The first step is configuring your Brats for your market, target and brands. Single market subscribers, please complete the Company & Contact portion below and then skip down to add your Station & Market Profile details.


Single-market Brat configurations are generally completed and deployed within 5–10 business days. During construction you will be contacted to schedule a virtual orientation and training session, confirm technical compatibility, and finalize subscription setup.


MULTIPLE-MARKET-SUBMISSIONS


If you wish to deploy Brat AI content tools across multiple markets, please complete the Company & Contact Information section below and then select “Multi-Market Submission.” We'll contact you shortly to discuss multi-market subscription rate considerations, (5+ markets) and guide you through profile development for each station and market.



COMPANY AND CONTACT INFORMATION

Your Market & Station Profile

LET'S BUILD YOUR BRATS

This section helps us configure your Brat AI content environment to best support your station’s audience, format, and programming objectives.


When answering, consider the primary station within your cluster and its target audience or a broader target representing your cluster's overall audience objectives. Your answers will help us deliver the most relevant news, trending topics, local content, and the show preparation tools that help you become part of the fabric of your community and every local advertisers buy.


We begin by describing all your stations within the local cluster. Once we have identified their characteristics, you'll be asked if you want us to configure your Brats to suit the audience objectives of one primary station or the cluster as a whole.


Station #1   (Complete Station Profile and move on to Market Configuration)

Station #2   (If no second station move on to Market Configuration)

Station #3   (If no third station move on to Market Configuration)

Market Profile

DEFINE HOW YOUR BRATS SHOULD BEHAVE IN YOUR MARKET


This section helps us configure your Brats to ensure the content is market-relevant and compliments your audience delivery objectives.


Your selections guide how the Brats prioritize content and reflect the tone, lifestyle focus, and editorial balance that best match your audience.



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